Rebranding Strategies

This is a little back story of why I rebranded, the issues faced in doing so and the search for a new logo.

adrian-earnshaw

By Adrian Earnshaw

Those that have been following my journey over the last couple of years have to come to know me as Biodiode. I rarely posted photographs of myself and, until recently, never appeared in my YouTube tutorial videos.

Rebranding has, therefore, been a long thought out process and as I am passionate about teaching music, I have started to offer lessons over Skype. More of that later.

Why Rebrand?

I like composing music, a lot, and also enjoy working with media companies. The name Biodiode, however, started to become a little bit of an issue. For a start clients did not know quite who they were dealing with, was it an individual or a company. There were also issues with spelling. I had friends and colleagues calling me biodude (you know who you are), bidide e.t.c. 

Other problems included giving people my e-mail address. Not over privacy concerns, but the fact people had difficulty in spelling [email protected] At first I thought nothing of it, but the more this went on, the more I thought there was a problem.

“For a start clients did not know quite who they were dealing with, was it an individual or a company. There were also issues with spelling. I had friends and colleagues calling me biodude (you know who you are), bidide e.t.c. “

Issues of Rebranding?

There have been some issues with rebranding. The first was to ensure my actual given birth name had not been used. This was fairly easy to do using a website called namechk.com. This is a really useful website. Just insert your new name and it will search all social media accounts and domain names to see if it is available.

I was very lucky and fortunate to find that my given birth name was available for the vast majority of platforms. The important part being the web .com domain.

Naturally the vast majority of social media platforms had already been taken, but I was not too interested in being called Adrian Earnshaw. This is because it didn’t say what I actually did. Therefore, for social media I use the name of Adrian Earnshaw Music or Earnshaw Music if the number of characters are restricted.

The obstacle I need to get over now is Facebook. That has been a right royal pain, considering Instagram was a breeze – go figure. The problem with Facebook is, when you change your name wholesale from Biodiode – Electronic Music to Adrian Earnshaw Music, they see this as deception and block the name change. I have sent in an appeal but I am not holding my breath on that one.

Has it been worth it?

This is too early to tell just yet. However, let me answer the question with another question. Would you take music lessons from someone using a name that sounds alien (Biodiode) or from someone who uses a their given birth name. I know what I would choose given the option.

It has only been a couple of days since the whole rebrand started. However, the number of followers on my social media channels has increased. Normally, I get say 5 – 10 additional followers on Twitter daily. After one day I can double that number and I have not done anything different in my approach to social media.

You see the whole thing is about relating to an individual. If you don’t know what they look like or have never seen behind the scenes, there is little trust in the brand. After all this is human nature.

I am considering whether to design a new logo or let me face be the identity for this new brand. What do you think? leave a comment below as to your thoughts.

I will be doing a follow up article in the next few weeks to let you all know how it has gone and whether I won my appeal with Facebook.

Oh yes, I mentioned earlier about music lessons. If you would like to start learning music theory or even play the piano/keyboard, I provide one to one lessons over Skype.

All you need to do is go into the shop area of this website, book the time and date convenient for you and checkout.

I look forward to working and teaching with your and until next time happy music making.

Follow up

I will be doing a follow up article in the next few weeks to let you all know how it has gone and whether I won my appeal with Facebook.

Oh yes, I mentioned earlier about music lessons. If you would like to start learning music theory or even play the piano/keyboard, I provide one to one lessons over Skype.

All you need to do is go into the shop area of this website, book the time and date convenient for you and checkout.

I look forward to working and teaching with you and until next time happy music making.

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