5 ways to promote your music

Posted by Adrian Earnshaw on 13th April 2020

In this blog post, I am going to provide you with 5 ways in which you can promote your music. This is not going to be a cookie-cutter blog post as each tip will require some work on your part. There are some obvious tips in this post but I would encourage you to read each one, as there may be something in there that you didn't know.

1. Social Media

Let's get the most obvious one out of the way first. Whether you hate it or post absolutely everything about your life on it, social media is one of the best ways to get your music out there. However, as with most things, your followers and fellow musicians don't want to see a "me, me, me" post every single day. So, although social media is a great tool to get music out there don't over-promote your music.

To effectively use social media you will need to strike a balance between posting new original content curated from the internet, and your fellow musicians, alongside your own music. One way to achieve this is to promote other musicians on your channel that are similar in compositional style to you. When you come to post some of your own music you could reach out to them and see if they will reciprocate your post on their social media.

This is a good way of networking with other musicians and can lead to getting your music out in front of a wider audience that you may never have had access to previously. In short promote others alongside yourself then reach out to them.

2. Soundcloud

Uploading your track to Soundcloud provides you with an opportunity to get to get your music out there for free. Although not as good as it once was, Soundcloud still has its place for promotion. One of the plus points is that you can upload your track and then embed it into your website and create a personalised show-reel for potential clients.

If you upload to Soundcloud I would recommend checking out repost exchange. This is a site that connects directly to your Soundcloud profile and enables you to share your tracks with other musicians. On playing their tracks you are awarded tokens, which you can use to start a campaign of your own. It's a bit of "pay for play" gimmick but it has resulted in me collaborating with some musicians.

3. Spotify

The big hitter in digital music streaming, Spotify is where it's at if you want to get your music out in front of the masses and create a new audience. Granted, the pay per stream ratio is not in favour of the actual musician and you need a couple of thousand plays a month to see anything reasonable coming back to you.

How then can this be a valid way of promoting your music you may ask? The trick is in creating a playlist, not lots of them, just the one playlist. Select a theme for this playlist and add tracks that meet this theme. Whilst adding tracks from more well-known acts, insert a couple of your own. Then promote this playlist on your socials alongside your other daily posts (you are posting daily, aren't you?).

4. Word of mouth

Quite an obvious one really. Most people have family and friends that will take an interest in what you create. Although they are never a good source to actively critique your music, they are a good way of getting your music to a wider audience.

I will use myself as an example of how this can work. Aside from making electronic music, I also play the church organ at the local parish church. On conversing by e-mail with the parish priest I included my music business signature purely by accident at the bottom of my e-mail. I got instant feedback on how much he liked the music and before I knew it a link to my website ended up on the parish bulletin. An instant new audience of over 100 potential listeners.

Think what organisations you are involved in or social circles that you move in and find ways of introducing your music to them.

5. Competitions

Lots of soft synth companies hold competitions from time to time and these are worth entering not only for the experience of completing tracks but also in getting your music to a wider audience. I accept it is daunting to put yourself out there in front of more experienced, and possibly accomplished, composers. However, you only learn by actually doing something repeatedly.

It can also open doors to new working partnerships. Who knows, the next product the company makes they may approach you to write a demo track. In return for the track, you are normally recompensed with the said piece of software/sound pack/patches for free. Quite a good deal when you are first starting out.

Conclusion

In this blog article, I have presented you with 5 different ways of getting your music out there. I know there are plenty of other ways, which this article has not explored. However, these are the most basic and readily available methods of increasing your audience that is open to all, no matter your ability. Engage in these 5 methods and your audience should increase substantially in a short period of time.

What methods have you tried that have been successful? What was not so successful? Share your thoughts below and we can all learn from each other. Whilst you are here I would be grateful if you showed your support by listening to some of my music and subscribing to my YouTube channel

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